
Creative Partners for 15+ Years
The Worshipful Company of Cordwainers — Long-term brand, digital and communications support for a historic livery company.
The Challenge
Bringing centuries of heritage into contemporary communications.
The Worshipful Company of Cordwainers has a rich history rooted in the craft of shoemaking, but its work today extends far beyond tradition. Through education, charitable giving and close connections with the footwear industry, the Company continues to support new generations of talent while serving an active community of members.
The challenge has always been to communicate that breadth without losing the character and heritage that make the Cordwainers distinctive. Its identity needs to feel appropriate within the traditions of the City of London while remaining relevant to students, designers, craftspeople, industry partners and members.
With communications spanning digital platforms, publications, reports, membership materials and a busy calendar of events, consistency is also essential. Each piece must feel part of the same organisation while responding to a different audience, purpose and occasion.
Our relationship with the Cordwainers has developed over more than 15 years. That depth of understanding allows us to protect what is important, recognise when something needs to evolve and provide dependable creative direction across the organisation’s communications.















The Results
An enduring creative partnership across brand, digital, print and events.
We began by developing the Cordwainers’ visual identity and have continued to act as long-term stewards of the brand, helping it evolve thoughtfully while remaining recognisably connected to the Company’s heritage.
Our ongoing work includes the design, development and management of the Cordwainers’ website, alongside a wide range of print and digital communications. We produce The Cordwainer magazine, annual and philanthropy reports, new member materials and collateral supporting the Company’s events and charitable activity.
We also help shape the visual expression of key moments in the Cordwainers’ calendar. This includes the annual Footwear Awards, which celebrate emerging and established excellence in footwear design and craftsmanship. Most recently, we refreshed the awards identity and designed the accompanying event programme, creating a more contemporary expression while retaining the prestige of the occasion.
From significant anniversaries and flagship events to the everyday materials that keep members informed, our role extends beyond delivering individual pieces of work. We provide continuity across every touchpoint, helping the Cordwainers communicate with clarity, confidence and a consistent sense of who they are.
It is a partnership built over time, combining our knowledge of the organisation with the flexibility to support whatever comes next.
